The Value of a Post-Mortem in Communications
Marketers and communicators move through the workday at a mile a minute. When one project wraps up, the next one is likely already three-quarters of the way done. It’s the nature of the job – constant...
View ArticleAgile Management: Kanban Methodology for Public Relations Teams
You have tons of stuff to do and are struggling to keep you and your team organized. Your client has a list of things a mile long and everyday feels like you’re making no progress. Have you considered...
View ArticleHow to Choose a Marketing Technology Stack, Part 4 of 7: Process
In this series, we’ll unpack our marketing technology deployment strategy. We’ll learn how to properly plan a marketing technology stack rollout, develop a sensible governance model, examine what could...
View ArticleHow to Choose a Marketing Technology Stack, Part 6 of 7: Common Errors
In this series, we’ll unpack our marketing technology deployment strategy. We’ll learn how to properly plan a marketing technology stack rollout, develop a sensible governance model, examine what could...
View Article4 Steps to Effective Collaboration Across Sister Agencies
Collaborating with other PR agencies is both rewarding and challenging – especially when working with international teams, it can certainly teach you a thing or two about effective communication. Since...
View ArticleIt’s the most wonderful time of the year. Planning.
Where will Public Relations take us in 2019? Answer: wherever we want. Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned...
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